Traditional Media Takes a Big Hit
Media Research Team Finds Approximately 293 Newspapers Folded in
2009, while Counting both Print and Online 1,126 Magazines Shuttered
LANHAM, Md. January 19, 2009 -- Vocus, Inc. (NASDAQ:
VOCS) a leading provider of on-demand software for public relations
management, today announced it has released its landmark study titled: “2010 State of the Media.”
The report covers the four traditional media segments including
newspapers, magazines, television and radio – and analyzes the net
outcome of 2009, makes forecasts for 2010 and finally looks at what
this means to the PR professional.
The report is numbers-driven and key findings include:
• Approximately 293 newspapers folded in 2009, with nearly 100 shuttering in Q1
• Eight magazines with a circulation of 1 million or more ceased publication
• Including print and online, 1,126 magazines shuttered in 2009
• Radio stations gave up more than 10,000 jobs
• More than 100 TV stations were affected by their parent companies filing Chapter 11
“2010 State of the Media” forecasts that major newspapers have probably
made as many cuts as possible and that as a result journalists are
often “performing dual roles.” The report also takes a look as new
media business models and notes that content sharing trends are likely
to continue in 2010: “As newspapers diminish, look for more joint
ventures between surviving papers and broadcast outlets and an increase
in media integration.”
The report, written for the public relations professional, is based on ongoing research by the Vocus media research team. The report is freely available for download online at Vocus’ Web site.
Members of the media and blogging community can request a copy of the
complete survey results by sending an e-mail to
fstrong-at-vocus-dot-com.