The main advantage of a digital billboard is the ability to instantly change the content. Now ad agencies can provide service to multiple clients on one board. They no longer need a maintenance crew to change a banner every month. This increases profits while keeping overhead costs down.
The evolution of this technology has allowed mobile billboard companies to retrofit LED displays onto vehicles such as; box trucks, pick-up trucks, flatbeds, trailers and even cranes. Digital mobile billboards have the ability to reach demographics that regular billboards can’t go, while displaying multiple messages. Now, operators can easily change the billboards advertising, as well as, the billboards location on-demand. The need for digital billboards will continue to grow rapidly.
You’re probably thinking that the demand, in your demographic, for a digital billboard is there, but just realizing the costs of buying a big box truck, researching & purchasing a large LED display, then figuring out how to retrofit it to your vehicle, is making it difficult to start this very profitable business venture.
What if there was way?
5 Steps To Get You Started
Research your state laws & local ordinances. You must make sure local ordinances do not hinder operating while driving. Parking in strategic locations is just as beneficial as driving the mobile billboard. Call into your local municipalities, dmv’s, and police departments to find answers. Review codebooks online for free. If you discover you cannot operate while driving , do not be discouraged; utilizing the AdHitch Digital Portable Billboard for event promotions and marketing is a proven business model guaranteed to earn ROI. There are many ways the AdHitch can earn revenue; the portable design allows you to reach unique markets and clientele.
Once you have done some research, you must start to design a plan for mobile billboard services & event promotion. Make sure you have a vehicle with a 2-inch Class II or III hitch receiver, if not you can easily add one to most vehicles. Next, figure out your route, research the areas demographics to learn about the people that will see your advertisements. Then, it is possible to define the target markets that will want to buy your ad space inventory. Now that you know whom your selling to, you can figure out how to sell to them.
After learning your markets and discovering the potential, you can now prepare for your future. You will need to think about the potential start-up costs and operational costs. Then you need to figure out your ad space inventory, selling price, and your break-even points. Luckily for you, AdHitch has put together a media kit that shows you plug & play math formulas designed to make predicting the future easy for you. (Click Here!)
At this point you can now presell your ad space. Walk into the local businesses, ask to speak with a manager or owner, and ask them for a minute of their time. Unless they are very busy, most will give you their ear for a few. Have a quick one-page sales sheet, with a few pictures and talking points, ready to hand them. After your elevator pitch, see if they would be interested in advertising when you launch your business. Ask for an email address/business card to keep in contact. This simple process will qualify leads for you to sell to once you start operating.
You now know your selling points & profit margins and understand with some sales hustle, you can start earning some serious return on your original investment. It is now time to make it official and register a business name within your local municipality. It is a simple process to register a DBA and usually costs less than $75. It is the quickest and easiest way to start a business. Or you may want to think about registering a LLC with the state. You are now ready to purchase your AdHitch Digital Billboard System.