Exploiting the mobility of the vehicle, the advertising system of AdHitch amplifies the power of the usual static billboards in reaching a larger crowd as well as triggering brand recognition and recollection among consumers.
According to The Point of Purchase Institute (Washington D.C) mobile billboard advertising displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.
Consumer awareness and sales studies have shown that while 43% of the respondents recalled the static billboards over no billboard, a significant 94% of them recalled the mobile billboard and 80% recalled the specific advertisement. Besides a high percentage of recollection, mobile billboard advertising also resulted in an increase of sales of 107% while static billboard advertising yielded only 54% of sales growth.
It can be certain that AdHitch’s mobile billboard advertising devices offer the best investment in outdoor marketing compared to other traditional venues.