"Mobile advertising generates 2.5 times more attention than a static billboard." - Perception Research, 2005

News

TV Viewers Tune Out Ads

Distracted by Technology, only 1 in 5 Canadians Really Watch TV Commercials Read More »

"Advertising Decline Could Be Over"

Turning the Corner, "Advertising Decline Could Be Over" Read More »

"State of the Media 2010"

Traditional Media Continues Decline Read More »

"Media Sector Slump Eases"

"Daylight Approaching as Media Sector Slump Eases" Read More »

"How Well Can You Remember What is On a Billboard"

Documenting the Effectiveness of Outdoor Billboard Advertising Read More »

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